Website Rebranding網站更名

If you’ve been following the如果您一直在後 Sciencetext.com blog for a while, you will know that it started out life as Significant Figures on Google’s Blogspot system several years ago.博客一段時間，你就會知道，它開始了人生的重要人物谷歌的Blogspot系統幾年前。 I had acquired the Scienctext.com domain in the meantime and it languished as nothing more than a holding page until I’d formulated a plan…which never emerged.我曾獲得Scienctext.com域，同時，它煎熬的只不過是一個擁有網頁，直到我制定了一個計劃...從未出現。

Then, by chance I saw that Google had changed its policy and suddenly allowed its Blogspot bloggers to use a然後，偶然我看到谷歌已經改變其政策，並允許其突然的Blogspot博客使用 blogger custom domain博客自訂網域 , which meant the old Sig Figs blog could be permanently redirected to Sciencetext.com and bring its pagerank along with it. ，這就意味著舊的博客信號圖可以永久重定向到Sciencetext.com ，並將其PageRank連同它。 I’ve discussed the various issues elsewhere.我已經討論了其他地區的各種問題。

Significant Figures gradually became a laboratory notebook kind of blog in which I could record the fixes and hacks that have helped me keep my various websites, computers, and life running relatively wrinkle free so far.重要人物逐漸成為筆記本電腦實驗室的博客中，我可以記錄的修復和黑客，幫助我讓我的各個網站，計算機，運行壽命相對自由皺紋迄今。 As such, the name Significant Figures seemed to be less and less relevant to the blog’s content as the number of tips and tricks posts grew.因此，重要人物的名字似乎是越來越少，有關博客的內容的一些技巧和竅門職位增長。 There is a有一個 Sig Figs calculator西格圖計算器 just for old times’ sake and the archives still carry all of the original SF posts.只是舊時代，為了和檔案仍執行原來的全部高級研究員職務。

Anyway, I’ve been gradually morphing the site to reflect the fact that Significant Figures as a name has been dropped.不管怎樣，我已經逐漸變形的網站，以反映事實，重要人物的名字已被放棄。 Recently, you will have hopefully spotted the new ST favicon.ico.最近，你將有希望發現ST的新favicon.ico 。 Creating this new icon was tied in with the launch of a neat創造這一新的圖標，排在並列推出的整潔 plugin by Labnol’s Amit Agarwal插件的Labnol的阿米特加瓦爾 , that displays your site or blog favicon next to your comments instead of trolling around for an avatar. ，顯示您的網站或博客圖標旁邊您的意見，財政部而不是周圍的化身。 Comment on this post and leave a link to see it in action.評論這篇文章，留下一個鏈接，看到它的行動。

With the favicon uploaded it was then time to re-do the main logo.隨著圖標上傳當時時間重新做的主要標識。 Below you can see the summary sequence of how this was created in Photoshop.下面你可以看到簡要順序如何，這是建立在Photoshop 。 First, I created a full-color montage of various web browsing, blogging and social media (web 2.0) tools all of which are mentioned regularly on Sciencetext.com.首先，我創建了一個全彩色的蒙太奇的各種網頁瀏覽，博客和社交媒體（網絡2.0 ）工具，所有這些都是經常提到Sciencetext.com 。 Each graphic was pasted as a new layer, and rotated and resized to fit the new logo format.每個圖形被粘貼作為一個新的層，旋轉和調整，以適應新的標識的格式。 See if you can spot all the references, there are ten.看看你是否可以現場所有的參考資料，有10個。

The next step was to convert this garish layer into a lightened greyscale image to act as a canvas on which the site’s actual logo could be overlaid.下一步是將這一花哨層為減輕灰度圖像作為一個畫布上該網站的實際標識可覆蓋。 That was due using a Hue/Saturation adjustment layer, which means the final lightness and desaturation could be tweaked easily without messing up the individual layers:這是由於使用色相/飽和度調整層，這意味著最後的明度和飽和可以輕易改變搞亂個人層面：

The original full-size version of the ST favicon.ico graphic was then overlaid on this canvas together with a new text layer to create the prototype version you should see below.原來的全尺寸版本的ST favicon.ico圖形，然後覆蓋在這個帆布加上新的文字層創造的原型版本應該可以看到如下。 What do you think?您覺得呢？

However, I wasn’t happy with this.但是，我不樂意這一點。 So, I went back to an idea I’d had a while back about using a dynamic tag cloud as the banner image for a blog.所以，我又回到了我的想法了，而對使用後的動態雲作為標記的旗幟形象，一個博客。 I didn’t get this to work properly but used the idea overlay the logos image above with a pseudo-tag cloud showing a few keywords from the Sciencetext blog.我沒有這個正常工作，但使用的想法覆蓋形象標識與上述偽標籤雲顯示出幾個關鍵字從Sciencetext博客。

Then, of course, I showed the new logo to my wife and business partner, who thought the word sciencetext looked almost camouflaged, especially as I had also added an orange RSS button to the right-hand side and a blue RSS button (for email subs).然後，當然，我發現新的標誌，我的妻子和商業合作夥伴，誰想到這個詞看上去幾乎sciencetext偽裝，尤其是我還增加了一個橙色的RSS按鈕，右邊和一個藍色的RSS按鈕（電子郵件潛艇） 。 So, I messed around with font, removed the giant favicon, dropped back to just the orange RSS and made the Sciencetext a whole lot bigger.所以，我周圍的混亂字體，取消了大圖標，回落到橙色的RSS和Sciencetext了一大堆更大。 Then I showed it to my friend Wayne Smallman a然後我顯示我的朋友韋恩斯摩曼1 web designer at Blah Blah Technology網頁設計師在布拉赫布拉赫技術 , who suggested tying in the new logo with the logo from sibling site Sciencebase. ，誰捆綁建議在新的徽標與標識從兄弟網站Sciencebase 。 I hadn’t thought about doing that before and was a little worried they’d end up almost conjoined.我還沒有想過這樣做之前，是有點擔心他們會最終幾乎連體。 However, I gave it a try and changed the font to a much chunkier one, realigned a few of the tags and gave it a duo-tone effect but no reflection, and the result is as you see it in the header above.然而，我賦予它一種嘗試，改變了字體更chunkier之一，調整的幾個標記，並賦予它一種多音效果，但沒有反映，其結果是你看到它的頭以上。

Meanwhile, regarding the name of the website - Sciencetext.com - originally, this was related to the first few dozen posts on Significant Figures in terms of the fact that the main thrust was scientific and it was all about how words (and numbers) are manipulated and mangled by the mainstream media.與此同時，有關網站的名稱-S ciencetext.com-原來，這是涉及到幾十個第一員額重要人物而言，這一事實的主旨是科學，它是所有有關如何字（數字）的操縱，避而不談的主流媒體。 However, with a little reverse engineering , I’ve shoehorned the concept of ScienceText to fit with the current remit of this blog.然而，很少逆向工程 ，我已經shoehorned概念ScienceText ，以符合當前的職權此博客。

The word “Science”, after all, simply means “knowledge”, and with units of knowledge, knols, high on the agenda, it seems quite buzzy and trendy almost.這個詞“科學” ，畢竟只是意味著“明知” ，並與單位的知識， knols高議程上，它似乎很buzzy和時髦的幾乎。 The word “Text” of course can refer to the individual blocks of words that make up a post, an entire document or tome, or the format you should usually choose if editing a script or hacking some other file on your machine to make things work better.這個詞的“文本”當然可以指個別區塊的話，使了一個後，整個文件或書，或格式通常您應該選擇是否修改腳本或黑客攻擊其他一些文件在你的機器上把事情工作較好的。

The whole process of creating a new logo, favicon, and essentially rebranding Sciencetext has been quite cathartic.整個過程中建立一個新的標識，圖標，並更名Sciencetext基本上已相當瀉劑。 Moreover, I did the graphics work on a day when my cable router decided it had had its chips and so I had no internet connection and no incoming email to distract me.此外，我沒有繪圖工作，有一天我的有線路由器決定了它的芯片，所以我沒有互聯網連接，沒有傳入的電子郵件，我的注意力。 I highly recommend website rebranding.我高度推薦的網站品牌。

Oh, in case you didn’t spot them the underlying graphical montage is composed of logos for噢，如果你沒有點他們的基本圖形蒙太奇組成的標誌 Google Chrome谷歌鉻 , ， Firefox火狐 , ， Feedburner , ， RSS的RSS , ， flickr的Flickr , ， Facebook臉譜 , ， twitter嘰嘰喳喳 , ， MySpace供應 , ， delicious美味 , and ，並 Wordpress WordPress的 . 。