Website Rebranding网站更名

If you’ve been following the如果您一直在后 Sciencetext.com blog for a while, you will know that it started out life as Significant Figures on Google’s Blogspot system several years ago.博客一段时间，你就会知道，它开始了人生的重要人物谷歌的Blogspot系统几年前。 I had acquired the Scienctext.com domain in the meantime and it languished as nothing more than a holding page until I’d formulated a plan…which never emerged.我曾获得Scienctext.com域，同时，它煎熬的只不过是一个拥有网页，直到我制定了一个计划...从未出现。

Then, by chance I saw that Google had changed its policy and suddenly allowed its Blogspot bloggers to use a然后，偶然我看到谷歌已经改变其政策，并允许其突然的Blogspot博客使用 blogger custom domain博客自定义域 , which meant the old Sig Figs blog could be permanently redirected to Sciencetext.com and bring its pagerank along with it. ，这意味着旧的博客信号图可以永久重定向到Sciencetext.com ，并将其PageRank连同它。 I’ve discussed the various issues elsewhere.我已经讨论了其他地区的各种问题。

Significant Figures gradually became a laboratory notebook kind of blog in which I could record the fixes and hacks that have helped me keep my various websites, computers, and life running relatively wrinkle free so far.重要人物逐渐成为笔记本电脑实验室的博客中我可以记录的修复和黑客，帮助我让我的各个网站，计算机，运行寿命相对自由皱纹迄今。 As such, the name Significant Figures seemed to be less and less relevant to the blog’s content as the number of tips and tricks posts grew.因此，重要人物的名字似乎是越来越少，有关博客的内容的一些技巧和窍门职位增长。 There is a有一个 Sig Figs calculator西格图计算器 just for old times’ sake and the archives still carry all of the original SF posts.只是旧时代，为了和档案仍执行原来的全部高级研究员职务。

Anyway, I’ve been gradually morphing the site to reflect the fact that Significant Figures as a name has been dropped.不管怎样，我已经逐渐变形的网站，以反映事实，重要人物的名字已被放弃。 Recently, you will have hopefully spotted the new ST favicon.ico.最近，你将有希望发现ST的新favicon.ico 。 Creating this new icon was tied in with the launch of a neat创造这一新的图标，排在并列推出的整洁 plugin by Labnol’s Amit Agarwal插件的Labnol的阿米特加瓦尔 , that displays your site or blog favicon next to your comments instead of trolling around for an avatar. ，显示您的网站或博客图标旁边您的意见，财政部而不是周围的化身。 Comment on this post and leave a link to see it in action.评论这篇文章，留下一个链接，看到它的行动。

With the favicon uploaded it was then time to re-do the main logo.随着图标上传当时时间重新做的主要标志。 Below you can see the summary sequence of how this was created in Photoshop.下面你可以看到简要顺序如何，这是建立在Photoshop 。 First, I created a full-color montage of various web browsing, blogging and social media (web 2.0) tools all of which are mentioned regularly on Sciencetext.com.首先，我创建了一个全彩色蒙太奇的各种网页浏览，博客和社交媒体（网络2.0 ）工具，所有这些都是经常提到Sciencetext.com 。 Each graphic was pasted as a new layer, and rotated and resized to fit the new logo format.每个图形被粘贴作为一个新的层，旋转和调整，以适应新的标识的格式。 See if you can spot all the references, there are ten.看看你是否可以现场所有的参考资料，有10个。

The next step was to convert this garish layer into a lightened greyscale image to act as a canvas on which the site’s actual logo could be overlaid.下一步是将这一花哨层为减轻灰度图像作为一个画布上该网站的实际标识可覆盖。 That was due using a Hue/Saturation adjustment layer, which means the final lightness and desaturation could be tweaked easily without messing up the individual layers:这是由于使用色相/饱和度调整层，这意味着最后的明度和饱和可以轻易改变搞乱个人层面：

The original full-size version of the ST favicon.ico graphic was then overlaid on this canvas together with a new text layer to create the prototype version you should see below.原来的全尺寸版本的ST favicon.ico图形，然后覆盖在这个帆布加上新的文字层创造的原型版本应该可以看到如下。 What do you think?您觉得呢？

However, I wasn’t happy with this.但是，我不乐意这一点。 So, I went back to an idea I’d had a while back about using a dynamic tag cloud as the banner image for a blog.所以，我又回到了我的想法了，而对使用后的动态云作为标记的旗帜形象，一个博客。 I didn’t get this to work properly but used the idea overlay the logos image above with a pseudo-tag cloud showing a few keywords from the Sciencetext blog.我没有这个正常工作，但使用的想法覆盖形象标识与上述伪标签云显示出几个关键字从Sciencetext博客。

Then, of course, I showed the new logo to my wife and business partner, who thought the word sciencetext looked almost camouflaged, especially as I had also added an orange RSS button to the right-hand side and a blue RSS button (for email subs).然后，当然，我发现新的标志，我的妻子和商业合作伙伴，谁想到这个词看上去几乎sciencetext伪装，尤其是我还增加了一个橙色的RSS按钮，右边和一个蓝色的RSS按钮（电子邮件潜艇） 。 So, I messed around with font, removed the giant favicon, dropped back to just the orange RSS and made the Sciencetext a whole lot bigger.所以，我周围的混乱字体，取消了大图标，回落到橙色的RSS和Sciencetext了一大堆更大。 Then I showed it to my friend Wayne Smallman a然后我显示我的朋友韦恩斯摩曼1 web designer at Blah Blah Technology网页设计师在布拉赫布拉赫技术 , who suggested tying in the new logo with the logo from sibling site Sciencebase. ，谁捆绑建议在新的徽标与标识从兄弟网站Sciencebase 。 I hadn’t thought about doing that before and was a little worried they’d end up almost conjoined.我还没有想过这样做之前，是有点担心他们会最终几乎连体。 However, I gave it a try and changed the font to a much chunkier one, realigned a few of the tags and gave it a duo-tone effect but no reflection, and the result is as you see it in the header above.然而，我赋予它一种尝试，改变了字体更chunkier一，调整的几个标记，并赋予它一种多音效果，但没有反映，其结果是你看到它的头以上。

Meanwhile, regarding the name of the website - Sciencetext.com - originally, this was related to the first few dozen posts on Significant Figures in terms of the fact that the main thrust was scientific and it was all about how words (and numbers) are manipulated and mangled by the mainstream media.与此同时，有关网站的名称-S ciencetext.com-原来，这是涉及到几十个第一员额重要人物而言，这一事实的主旨是科学，它是所有有关如何字（数字）的操纵和错位的主流媒体。 However, with a little reverse engineering , I’ve shoehorned the concept of ScienceText to fit with the current remit of this blog.然而，很少逆向工程 ，我已经shoehorned的概念ScienceText以适应目前的职权范围此博客。

The word “Science”, after all, simply means “knowledge”, and with units of knowledge, knols, high on the agenda, it seems quite buzzy and trendy almost.这个词“科学” ，毕竟只是意味着“知识” ，并与单位的知识， knols ，摆上重要议事日程，它似乎很buzzy和时髦的几乎。 The word “Text” of course can refer to the individual blocks of words that make up a post, an entire document or tome, or the format you should usually choose if editing a script or hacking some other file on your machine to make things work better.这个词的“文本”当然可以指个别区块的话，使了一个后，整个文件或书，或格式通常您应该选择是否修改脚本或黑客攻击其他一些文件在你的机器上把事情工作较好的。

The whole process of creating a new logo, favicon, and essentially rebranding Sciencetext has been quite cathartic.整个过程中建立一个新的标识，图标，并更名Sciencetext基本上已相当泻剂。 Moreover, I did the graphics work on a day when my cable router decided it had had its chips and so I had no internet connection and no incoming email to distract me.此外，我没有绘图工作，有一天我的有线路由器决定了它的芯片，所以我没有互联网连接，没有传入的电子邮件，我的注意力。 I highly recommend website rebranding.我高度推荐的网站品牌。

Oh, in case you didn’t spot them the underlying graphical montage is composed of logos for噢，如果你没有点他们的基本图形蒙太奇组成的标志 Google Chrome谷歌铬 , ， Firefox火狐 , ， Feedburner , ， RSS的RSS , ， flickr的Flickr , ， Facebook脸谱 , ， twitter叽叽喳喳 , ， MySpace供应 , ， delicious美味 , and ，并 Wordpress WordPress的 . 。