Virtual Bagel and Facebook fakers
July 13th, 2012 by David Bradley >> 7 Comments
Rory Cellan-Jones of the BBC created an imaginary business called VirtualBagel to test the power of Facebook advertising.
Within 24 hours, VirtualBagel had been “liked” more 1600 times, despite the page having no content and offering no products. Most of the likes were from India, Egypt, Indonesia and the Philippines, the BBC reports. The page was particularly popular in Cairo and three-quarters of the likes were from 13 to 17-year-olds, many of the likers were fake users.
Given the earlier news about Facebook fudging feeds and now what looks to be like a fatal flaw in its advertising system, is the post-float bubble about to burst?