連字號和底線為SEO回來
2008年10月20日 · 由大衛布雷得里
這是一次重要更新到在2007年9月12日出現的崗位。
看起來Google仍然不喜歡底線，如同大G的發送同樣的消息到多個新聞組沙皇馬特Cutts在一個崗位在他的blog說：
居於想法底線現在是相同像破折號對Google，并且我沒相當說那在談話。 我說我們有某人現在看那。 沒如此我會認為它一個這時完全地完成的成交。 但注意I也認為您是否會已經做您的站點與底線，它大概不是值得設法移居所有您的URL對破折號。 如果您是開始新鮮，我更會採摘破折號。
我為一位主要出版者寫一個規則專欄。 系統運用意想不到CMS (美滿的管理系統)，但一件事對總煩擾了我的此，自從我是顯示的第一裡裡外外是圖像和其他文件名必須有底線而不是連字號。 即。 file_name.jpg不是file-name.jpg。 當然，我總使用一個描寫標記與file_name，但那不幫助根據SEO，如果file_name在Google的眼睛被回報作為唯一無意義的個體，而不是被分離入二個意味深長的詞並且一有用的keyphrase -文件名-由連字號。
什麼是理想的是，如果馬特将告訴我們Google算法現在對待_underscore_作為字分隔符等效與-連字號，但不幸地，它似乎，它不。 這意味著所有那些file_names將看作為文件名或「文件更加明確地命名」和不會獲取那keyphrase相關性，在Google仍然丟失。 這是壞消息為Sciencebase站點，有很多遺產頁在超文字標記語言頁名字使用底線。
然而，在那次同樣談話，馬特推薦的各種各樣的優化技術相等申請到每個網站的Wordpress bloggers (是坦率的) ：
他推薦使用插入式或亂砍交換blog標題的名字以單獨崗位標題的名字，這總是論點為Sciencetext。
他說大家應該使用「Alt」屬性，當blogging和與相片時。 這是重要的不僅為SEO，但為視覺妥協的讀者。
有趣的是， Google對深砍的數量在URL不關心(blog或題為或date/#)，因此bloggers不需要擔心permalinks，并且次級文件夾，除非他們與雅虎等第有關，雅虎對深砍仍然明顯地關心。
Another interesting point that emerged is that Google essentially ignores file extensions in a URL in terms of ranking (.php, .html, .htm, .asp, .aspx, .jsp are all seen as equivalent. But, don’t use .exe, that’s a special case and dangerous for SEO.
One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don’t they?
Just for the record, these tips were first (I believe) reported by Loren Baker here.
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15 responses so far ↓
Hi am a savvy SEO, but didn’t know about this multi authors requirement to get in Google news. Thanks for the tip!
Emmanuel
http://www.getbiz.co.uk
Emmanuel, it’s something that has always been the case, but Matt Cutts recently highlighted the point and those various other SEO tips
db
“One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don?t they?”
This was explained to me (though indirectly) by a news agency that liked what I was tapping out, but didn’t like the fact that should I vanish or go mad, no one would be able to step in and carry the battle forward on my behalf…
Yes, I spoke with the Google press office about this some time ago, that’s definitely part of the reason. Of course, an unscrupulous webmaster or blogger could easily create, ahem, logins for co-writers, and then approach Google News with the requisite author list.
db
Here is some addional information about how to get a site indexed by Google news:
http://www.seroundtable.com/archives/003934.html
Emmanuel
http://www.getbiz.co.uk
Emmanuel, do you think it is worth the effort? My SciScoop.com site was listed in Google news for years, and while it built up quite a following over the years, traffic from Google News was not that high. Subject matter maybe? Timing? Reader perception? Who knows?
db
I think it definitely matters in terms of linking - a lot of websites rely on Google news rss to display news on their site, and you get then links automatically to your site. It is worth checking first how many websites are actually displaying your news, and if the number is not significant, probably change the keywords you are targeting to get more site using your news.
A good test:
1) target a keyword phrase you are currently not ranking for in Google.
2) make sure you use these keywords in a few copies
3) start monitoring the amount of websites including your news
4) refine the keywords if the amount of websites listing your news is low, until you get an acceptable number of sites starting linking to you
5) check your ranking for your keywords
6) the ranking should improve => traffic as well
If think it is a good tactic to be used for your links campaigns.
A lot of site are relying on Google news to display targeted new on their site, and you then get a direct link to your site.
But this has to go through a SEO process:
1) monitor the number of sites using your news, and tune the keywords in your copies to increase this number.
2) monitor the traffic you get to specific news, and see how more links to a targeted news increase traffic
Emmanuel
http://www.getbiz.co.uk
Okay. Thanks for the tips.
db
I agree with your article, but would you like to also provide some updated information as it’s been a year now.
Thanks for the information man I had no idea. Speaking of Matt Cutts, does everyone seriously know who that guy is? And shouldn’t he have a little bit higher of a page rank than 6? Just a thought. I would think so. Anyway, thanks for the info man. I’ll be back for more for sure!
Thanks for dropping by Taylor, glad you find the updated post useful. I think there may be others in the Sciencetext archive that could do with a refresh, so if you spot any do let me know.
As to Matt Cutts, he’s a Google employee, apparently, charged with eradicating spam from their index, I guess they don’t want to show favoritism by giving him a higher page rank, but yes, you’d think he’d be ranking higher than a PR6 given his prominence in the blogging about blogging and webmaster spheres.
I have separately optimized different pages within my site for different keywords under a common global theme with quite good results. Different pages rank pretty well for those keywords.
I have noticed though that when i use hyphens in the page names instead of underscores results are not so good, and it takes longer for google to rank them for that keyword.
Margaret, that’s very peculiar as Google still sees underscores as noise and assumes an underscore phrase is one word.
David, i am constantly updating my site and adding new pages as the need arises. I have been using hyphens and will keep monitoring the results.
Thanks for your quote and congrats on your articles, to which, by the way, i came through a google search.
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