Hyphen and Underscore for SEO Redux字號,並強調對搜索引擎優化Redux
October 20th, 2008 · by David Bradley 08年十月20日由戴維布拉德利
This is an important update to a post that appeared on September 12, 2007.這是一個重要的更新後出現在9月12日, 2007年。
It seems that Google still doesn’t like underscores, as the big G’s spam czar Matt Cutts said in a post on his blog:看來,谷歌仍然沒有想強調,作為大G的垃圾郵件沙皇馬特卡茨說,在後在他的博客:
People thought that underscores are the same as dashes to Google now, and I didn’t quite say that in the talk. 人們認為,底線是一樣的破折號,以谷歌現在,我並沒有完全說,在交談。 I said that we had someone looking at that now. 我說,我們已有人看,現在。 So I wouldn’t consider it a completely done deal at this point. 所以,我不會認為這是一種完全木已成舟在這一點上。 But note that I also said if you’d already made your site with underscores, it probably wasn’t worth trying to migrate all your urls over to dashes. 但是注意,我也說,如果您想您已經取得了突出的網站,它可能是不值得嘗試遷移所有的網址給破折號。 If you’re starting fresh, I’d still pick dashes. 如果你已經開始新鮮,我還是選擇破折號。
I write a regular column for a major publisher.我寫常柱的一個主要出版商。 The system utilizes a fantastic CMS (content management system) but one thing about it that has always bugged me since I was first shown the ins and outs is that image and other filenames have to have underscores rather than hyphens.該系統採用了美妙不育系(內容管理系統) ,但有一件事它一直竊聽我,因為我是第一次表明,里里外外的是,圖像和其他文件名必須有底線,而不是連字號。 Eg file_name.jpg not file-name.jpg.如不file_name.jpg文件name.jpg 。 Of course, I always use a descriptive tag with the file_name but that doesn’t help in terms of SEO if the file_name itself is rendered as a single nonsensical entity in Google’s eyes, rather than being separated into two meaningful words and hence a useful keyphrase - file-name - by the hyphen.當然,我總是使用一個描述標記的文件名,但無助於從搜索引擎優化,如果文件名本身就是提供作為一個單一的荒謬實體谷歌的眼睛,而不是分成有意義的詞,並因此有用keyphrase -文件名-由連字號。
What would be ideal would be if Matt were to tell us that the Google algorithm now treats the _underscore_ as a word separator equivalent to the -hyphen-, but unfortunately, it seems, it does not.什麼是理想的,如果將馬特是告訴我們,現在谷歌算法對待_underscore_作為一個詞分離相當於,字號, ,但不幸的是,似乎沒有。 This means that all those file_names will be seen as file-names or more explicitly “file names” and will not gain the relevance of that keyphrase, which is still lost on Google.這意味著所有這些file_names將被視為文件名稱或更明確地“檔案名稱” ,並不會得到相關的keyphrase ,它仍然失去了對谷歌。 This is bad news for the Sciencebase site, which has a lot of legacy pages that used underscores in the html page names.這是個壞消息的Sciencebase的網站,其中有很多傳統的網頁上突出使用在HTML的網頁名稱。
Nevertheless, in that same talk, Matt recommended various optimization techniques for Wordpress bloggers (which apply equally to every website, to be frank):然而,在相同的交談,就提出了各種優化技術的WordPress的博客(這同樣適用於每一個網站,坦率地) :
He recommended using a plugin or hack that swaps the name of the blog title with the name of the individual post title, this has always been the case for Sciencetext.他建議用插件或黑客工具,用來換名稱的博客標題的個人姓名,職稱,這一直是如此Sciencetext 。
He said everyone should use the “Alt” attribute while blogging and with photos.他說,每個人都應該使用“備選”屬性,而博客和照片。 This is important not only for SEO but for vision-compromised readers.這一點是重要的不僅是搜索引擎優化,但對視覺的影響讀者。
Interestingly, Google does not care about the number of slashes in a URL (blog/title/date/#), so bloggers needn’t worry about the permalinks and sub-folders unless they’re concerned with Yahoo ranking, apparently Yahoo still does care about slashes.有趣的是,谷歌並不關心一些斜線的網址(博客/標題/日期/ # ) ,所以博客不必擔心的永久性和子文件夾,除非他們擔心雅虎排名,顯然還沒有雅虎關心斜線。
Another interesting point that emerged is that Google essentially ignores file extensions in a URL in terms of ranking (.php, .html, .htm, .asp, .aspx, .jsp are all seen as equivalent. But, don’t use .exe, that’sa special case and dangerous for SEO.另一個有趣的一點,出現的是,谷歌基本上忽略文件擴展名的網址中的排名( 。 PHP中, 。 html文件, 。熱媒, 。動態。如需, 。 JSP的都被視為等同。但是,請不要使用。程序,這是一個特殊情況和危險的搜索引擎優化。
One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don’t they?最後一點,如果你希望得到您的博客到谷歌新聞您必須擁有多個作者,但大家都知道,這樣做不是嗎?
Just for the record, these tips were first (I believe) reported by Loren Baker公正的記錄,這些提示是第一次(我相信)報告的羅蘭貝克 here這裡 . 。




10 responses so far ↓ 10個答复迄今↓
Hi am a savvy SEO, but didn’t know about this multi authors requirement to get in Google news.高新技術是一個精明的搜索引擎優化,但並不知道這個多作者的要求進入谷歌的消息。 Thanks for the tip!謝謝您的小費!
Emmanuel埃馬紐埃爾
http://www.getbiz.co.uk
Emmanuel, it’s something that has always been the case, but Matt Cutts recently highlighted the point and those various other SEO tips埃馬紐埃爾,它的東西一直是如此,但馬特卡茨最近強調了一點和其他各種搜索引擎優化技巧
db分貝
“One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don’t they?” “最後一點,如果你希望得到您的博客到谷歌新聞您必須擁有多個作者,但大家都知道,這樣做不是嗎? ”
This was explained to me (though indirectly) by a news agency that liked what I was tapping out, but didn’t like the fact that should I vanish or go mad, no one would be able to step in and carry the battle forward on my behalf…這是向我解釋(雖然間接)的一個新聞機構,希望我所說的竊聽,但不喜歡這個事實,我應該消失或發瘋,沒有人能夠一步進行的戰鬥前進我的名義...
Yes, I spoke with the Google press office about this some time ago, that’s definitely part of the reason.是的,我以與谷歌新聞辦公室有關此前一段時間,這是肯定的部分原因。 Of course, an unscrupulous webmaster or blogger could easily create, ahem, logins for co-writers, and then approach Google News with the requisite author list.當然,肆無忌憚的網站管理員或博客可以很容易地創建, ahem ,登錄聯合作家,然後谷歌新聞的方式提供必要的作者名單。
db分貝
Here is some addional information about how to get a site indexed by Google news:以下是一些addional有關如何獲得網站索引谷歌新聞:
http://www.seroundtable.com/archives/003934.html
Emmanuel埃馬紐埃爾
http://www.getbiz.co.uk
Emmanuel, do you think it is worth the effort?埃馬紐埃爾,你認為這是值得努力? My SciScoop.com site was listed in Google news for years, and while it built up quite a following over the years, traffic from Google News was not that high.我國SciScoop.com網站列出的谷歌新聞多年,雖然建立了相當下列多年來,交通谷歌新聞並不高。 Subject matter maybe?也許事項? Timing?定時? Reader perception?讀者的看法? Who knows?誰知道?
db分貝
I think it definitely matters in terms of linking - a lot of websites rely on Google news rss to display news on their site, and you get then links automatically to your site.我想這肯定方面的問題聯繫起來-很多網站依靠谷歌新聞R SS新聞顯示在其網站上,和你然後自動鏈接到您的網站。 It is worth checking first how many websites are actually displaying your news, and if the number is not significant, probably change the keywords you are targeting to get more site using your news.值得第一次檢查有多少網站實際上是顯示您的消息,如果這個數字不顯著,可能改變你的關鍵字定位,以獲得更多的網站使用您的消息。
A good test:一個很好的測試:
1) target a keyword phrase you are currently not ranking for in Google. 1 )針對關鍵字詞組您目前沒有排名在谷歌。
2) make sure you use these keywords in a few copies 2 )一定要使用這些關鍵字在幾個副本
3) start monitoring the amount of websites including your news 3 )啟動監測數額的網站,包括您的新聞
4) refine the keywords if the amount of websites listing your news is low, until you get an acceptable number of sites starting linking to you 4 )完善的關鍵字,如果數額的網站列出您的新聞很低,直到你得到一個可接受的網站數量開始給你聯繫
5) check your ranking for your keywords 5 )檢查您的排名為您的關鍵字
6) the ranking should improve => traffic as well 6 )的排名應改善= “交通,以及
If think it is a good tactic to be used for your links campaigns.如果認為這是一個好的策略,可用於您的鏈接運動。
A lot of site are relying on Google news to display targeted new on their site, and you then get a direct link to your site.很多網站都依賴於谷歌的消息顯示新的目標在他們的網站上,然後獲得一個直接鏈接到您的網站。
But this has to go through a SEO process:但是,這已經經過搜索引擎優化的過程:
1) monitor the number of sites using your news, and tune the keywords in your copies to increase this number. 1 )監測網站數量使用您的消息,並調整中的關鍵字您的副本,以增加這一數量。
2) monitor the traffic you get to specific news, and see how more links to a targeted news increase traffic 2 )監察交通你具體的消息,並了解更多的聯繫,以有針對性的新聞增加流量
Emmanuel埃馬紐埃爾
http://www.getbiz.co.uk
Okay.好吧。 Thanks for the tips.謝謝您的提示。
db分貝
I agree with your article, but would you like to also provide some updated information as it’s been a year now.我同意你的文章,但你想也提供了一些更新的信息,因為它是一個一年。
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