Hífen e Underscore para SEO Redux

Outubro 20o, 2008 · por David Bradley

Este é um update importante a um borne que apareça setembro em 12, 2007.

Parece que Google ainda não gosta de underscores, como o czar Cutts Matt do Spam do G grande dito em um borne em seu blog:

Povoe o pensamento que os underscores são os mesmos que traços a Google agora, e eu não disse completamente aquele na conversa. Eu disse que nós tivemos alguém olhar aquele agora. Assim eu não o consideraria um negócio neste momento completamente feito. Mas anote que eu disse também se você feito já seu local com underscores, ele não era provavelmente worth tentar migrar sobre todos seus urls aos traços. Se você fosse começar fresca, eu traços imóveis da picareta.

Eu escrevo uma coluna regular para um publisher principal. O sistema utiliza um CMS fantástico (sistema de gerência satisfeito) mas uma coisa sobre ele que me desinsetou sempre desde que eu era primeiro mostrado o ins - e - saídas sou que a imagem e outros nomes de arquivo têm que ter underscores melhor que hífens. Por exemplo. file_name.jpg não file-name.jpg. Naturalmente, eu uso sempre um Tag descritivo com o file_name mas aquele não ajuda nos termos de SEO se o file_name próprio for rendido como uma única entidade nonsensical nos olhos de Google, melhor que sendo separado em duas palavras significativas e daqui em um keyphrase útil - file-name - pelo hífen.

O que seria ideal seja se Matt eram dizer-nos que o algoritmo de Google trata agora o _underscore_ como um separador de palavra equivalente ao - hífen, mas infelizmente, parece, ele não. Isto significa que todos aqueles file_names estarão vistos como nomes de arquivo ou mais explicitamente a “lima nomeia” e não ganhará a relevância desse keyphrase, que é perdido ainda em Google. Esta é notícia má para o local de Sciencebase, que tem muitos das páginas do legacy que usaram underscores nos nomes do HTML page.

Não obstante, nessa mesma conversa, várias técnicas recomendadas Matt do optimization para os bloggers de Wordpress (que se aplicam ingualmente a cada Web site, a ser frank):

Recomendou usar um plugin ou corta que troca o nome do título do blog com o nome do título individual do borne, isto foi sempre o argumento para Sciencetext.

Disse que todos deve usar o atributo do “Alt” ao blogging e com fotos. Isto é importante não somente para SEO mas para leitores visão-comprometidos.

Interessante, Google não se importa com o número dos slashes em um URL (blog/título/date/#), assim que os bloggers não necessitam preocupar-se sobre os permalinks e os secundário-dobradores a menos que forem concernidos com o ranking de Yahoo, aparentemente Yahoo ainda importam-se com slashes.

Another interesting point that emerged is that Google essentially ignores file extensions in a URL in terms of ranking (.php, .html, .htm, .asp, .aspx, .jsp are all seen as equivalent. But, don’t use .exe, that’s a special case and dangerous for SEO.

One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don’t they?

Just for the record, these tips were first (I believe) reported by Loren Baker here.

15 responses so far ↓

Emmanuel // Sep 14, 2007 at 8:04 am

Hi am a savvy SEO, but didn’t know about this multi authors requirement to get in Google news. Thanks for the tip!

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 14, 2007 at 11:04 am

Emmanuel, it’s something that has always been the case, but Matt Cutts recently highlighted the point and those various other SEO tips

db
Wayne Smallman // Sep 19, 2007 at 6:58 am

“One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don?t they?”

This was explained to me (though indirectly) by a news agency that liked what I was tapping out, but didn’t like the fact that should I vanish or go mad, no one would be able to step in and carry the battle forward on my behalf…
David Bradley // Sep 19, 2007 at 7:13 am

Yes, I spoke with the Google press office about this some time ago, that’s definitely part of the reason. Of course, an unscrupulous webmaster or blogger could easily create, ahem, logins for co-writers, and then approach Google News with the requisite author list.

db
Emmanuel // Sep 19, 2007 at 8:04 am

Here is some addional information about how to get a site indexed by Google news:
http://www.seroundtable.com/archives/003934.html

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 19, 2007 at 8:40 am

Emmanuel, do you think it is worth the effort? My SciScoop.com site was listed in Google news for years, and while it built up quite a following over the years, traffic from Google News was not that high. Subject matter maybe? Timing? Reader perception? Who knows?

db
Emmanuel // Sep 19, 2007 at 8:58 am

I think it definitely matters in terms of linking - a lot of websites rely on Google news rss to display news on their site, and you get then links automatically to your site. It is worth checking first how many websites are actually displaying your news, and if the number is not significant, probably change the keywords you are targeting to get more site using your news.

A good test:
1) target a keyword phrase you are currently not ranking for in Google.
2) make sure you use these keywords in a few copies
3) start monitoring the amount of websites including your news
4) refine the keywords if the amount of websites listing your news is low, until you get an acceptable number of sites starting linking to you
5) check your ranking for your keywords
6) the ranking should improve => traffic as well
Emmanuel // Sep 19, 2007 at 9:36 am

If think it is a good tactic to be used for your links campaigns.

A lot of site are relying on Google news to display targeted new on their site, and you then get a direct link to your site.

But this has to go through a SEO process:
1) monitor the number of sites using your news, and tune the keywords in your copies to increase this number.
2) monitor the traffic you get to specific news, and see how more links to a targeted news increase traffic

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 19, 2007 at 10:57 am

Okay. Thanks for the tips.

db
Mohit // Oct 19, 2008 at 11:44 pm

I agree with your article, but would you like to also provide some updated information as it’s been a year now.
Taylor Thompson // Oct 20, 2008 at 11:28 pm

Thanks for the information man I had no idea. Speaking of Matt Cutts, does everyone seriously know who that guy is? And shouldn’t he have a little bit higher of a page rank than 6? Just a thought. I would think so. Anyway, thanks for the info man. I’ll be back for more for sure!
David Bradley // Oct 21, 2008 at 7:37 am

Thanks for dropping by Taylor, glad you find the updated post useful. I think there may be others in the Sciencetext archive that could do with a refresh, so if you spot any do let me know.

As to Matt Cutts, he’s a Google employee, apparently, charged with eradicating spam from their index, I guess they don’t want to show favoritism by giving him a higher page rank, but yes, you’d think he’d be ranking higher than a PR6 given his prominence in the blogging about blogging and webmaster spheres.
Margaret Jean // Nov 3, 2008 at 6:43 pm

I have separately optimized different pages within my site for different keywords under a common global theme with quite good results. Different pages rank pretty well for those keywords.
I have noticed though that when i use hyphens in the page names instead of underscores results are not so good, and it takes longer for google to rank them for that keyword.
David Bradley // Nov 3, 2008 at 7:31 pm

Margaret, that’s very peculiar as Google still sees underscores as noise and assumes an underscore phrase is one word.
Margaret // Nov 3, 2008 at 9:55 pm

David, i am constantly updating my site and adding new pages as the need arises. I have been using hyphens and will keep monitoring the results.
Thanks for your quote and congrats on your articles, to which, by the way, i came through a google search.