Trattino e sottolineamento per SEO Redux

20 ottobre 2008 · da David Bradley

Ciò è un aggiornamento importante ad un alberino che è comparso il 12 settembre 2007.

Sembra che Google ancora non gradisce i sottolineamenti, come il czar Cutts opaco dello Spam del G grande detto in un alberino sul suo blog:

Popoli il pensiero che i sottolineamenti ora sono gli stessi dei precipitare a Google ed abbastanza non ho detto quello nel colloquio. Ho detto che abbiamo avuti qualcuno guardare quello ora. Così non lo considererei un affare a questo punto completamente fatto. Ma noti che inoltre ho detto se già reso al vostro luogo con i sottolineamenti, esso probabilmente non ero degno provare a migrare tutti i vostri urls sopra ai precipitare. Se siete cominciare fresco, precipitare tranquilli del selezionamento.

Scrivo una colonna normale per un editore importante. Il sistema utilizza un CMS fantastico (sistema di amministrazione soddisfatto) ma una cosa a questo proposito che lo ha ostacolato sempre da quando ero primo indicato gli angoli più riposti è che l'immagine ed altri nomi di schedario devono avere i sottolineamenti piuttosto che trattini. Per esempio. file_name.jpg non file-name.jpg. Naturalmente, uso sempre una modifica descrittiva con il file_name ma quello non aiuta in termini di SEO se il file_name in se è reso come singola entità assurda negli occhi del Google, piuttosto che essendo separando in due parole espressive e quindi in un keyphrase utile - nome di archivio - dal trattino.

Che cosa sarebbe ideale sia se opaco fossero di dirci che la procedura di Google ora tratti il _underscore_ come separatore di parola equivalente al - trattino, ma purtroppo, sembra, esso non. Ciò significa che tutti quei file_names saranno visti come nomi di schedario o più esplicitamente “la lima chiama„ e non guadagnerà l'attinenza di quel keyphrase, che ancora è perso su Google. Ciò è notizie difettose per il luogo di Sciencebase, che ha pagine molto dell'eredità che hanno usato i sottolineamenti nei nomi di HTML page.

Tuttavia, in quel stesso colloquio, varie tecniche suggerite opache di ottimizzazione per i bloggers di Wordpress (che si applicano ugualmente ad ogni Web site, da essere franchi):

Ha suggerito usando un plugin o incide che scambia il nome del titolo del blog con il nome del titolo specifico dell'alberino, questo sempre è stato l'argomento per Sciencetext.

Ha detto che tutto dovrebbe usare l'attributo “dell'alt„ mentre blogging e con le foto. Ciò è importante non solo per SEO ma per i lettori visione-compromessi.

Interessante, Google non si preoccupa per il numero di tagli in un URL (blog/titolo/date/#), in modo da i bloggers non devono preoccuparsi per i permalinks e i secondario-dispositivi di piegatura a meno che siano interessati del posto di Yahoo, Yahoo ancora si preoccupa apparentemente per i tagli.

Another interesting point that emerged is that Google essentially ignores file extensions in a URL in terms of ranking (.php, .html, .htm, .asp, .aspx, .jsp are all seen as equivalent. But, don’t use .exe, that’s a special case and dangerous for SEO.

One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don’t they?

Just for the record, these tips were first (I believe) reported by Loren Baker here.

15 responses so far ↓

Emmanuel // Sep 14, 2007 at 8:04 am

Hi am a savvy SEO, but didn’t know about this multi authors requirement to get in Google news. Thanks for the tip!

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 14, 2007 at 11:04 am

Emmanuel, it’s something that has always been the case, but Matt Cutts recently highlighted the point and those various other SEO tips

db
Wayne Smallman // Sep 19, 2007 at 6:58 am

“One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don?t they?”

This was explained to me (though indirectly) by a news agency that liked what I was tapping out, but didn’t like the fact that should I vanish or go mad, no one would be able to step in and carry the battle forward on my behalf…
David Bradley // Sep 19, 2007 at 7:13 am

Yes, I spoke with the Google press office about this some time ago, that’s definitely part of the reason. Of course, an unscrupulous webmaster or blogger could easily create, ahem, logins for co-writers, and then approach Google News with the requisite author list.

db
Emmanuel // Sep 19, 2007 at 8:04 am

Here is some addional information about how to get a site indexed by Google news:
http://www.seroundtable.com/archives/003934.html

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 19, 2007 at 8:40 am

Emmanuel, do you think it is worth the effort? My SciScoop.com site was listed in Google news for years, and while it built up quite a following over the years, traffic from Google News was not that high. Subject matter maybe? Timing? Reader perception? Who knows?

db
Emmanuel // Sep 19, 2007 at 8:58 am

I think it definitely matters in terms of linking - a lot of websites rely on Google news rss to display news on their site, and you get then links automatically to your site. It is worth checking first how many websites are actually displaying your news, and if the number is not significant, probably change the keywords you are targeting to get more site using your news.

A good test:
1) target a keyword phrase you are currently not ranking for in Google.
2) make sure you use these keywords in a few copies
3) start monitoring the amount of websites including your news
4) refine the keywords if the amount of websites listing your news is low, until you get an acceptable number of sites starting linking to you
5) check your ranking for your keywords
6) the ranking should improve => traffic as well
Emmanuel // Sep 19, 2007 at 9:36 am

If think it is a good tactic to be used for your links campaigns.

A lot of site are relying on Google news to display targeted new on their site, and you then get a direct link to your site.

But this has to go through a SEO process:
1) monitor the number of sites using your news, and tune the keywords in your copies to increase this number.
2) monitor the traffic you get to specific news, and see how more links to a targeted news increase traffic

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 19, 2007 at 10:57 am

Okay. Thanks for the tips.

db
Mohit // Oct 19, 2008 at 11:44 pm

I agree with your article, but would you like to also provide some updated information as it’s been a year now.
Taylor Thompson // Oct 20, 2008 at 11:28 pm

Thanks for the information man I had no idea. Speaking of Matt Cutts, does everyone seriously know who that guy is? And shouldn’t he have a little bit higher of a page rank than 6? Just a thought. I would think so. Anyway, thanks for the info man. I’ll be back for more for sure!
David Bradley // Oct 21, 2008 at 7:37 am

Thanks for dropping by Taylor, glad you find the updated post useful. I think there may be others in the Sciencetext archive that could do with a refresh, so if you spot any do let me know.

As to Matt Cutts, he’s a Google employee, apparently, charged with eradicating spam from their index, I guess they don’t want to show favoritism by giving him a higher page rank, but yes, you’d think he’d be ranking higher than a PR6 given his prominence in the blogging about blogging and webmaster spheres.
Margaret Jean // Nov 3, 2008 at 6:43 pm

I have separately optimized different pages within my site for different keywords under a common global theme with quite good results. Different pages rank pretty well for those keywords.
I have noticed though that when i use hyphens in the page names instead of underscores results are not so good, and it takes longer for google to rank them for that keyword.
David Bradley // Nov 3, 2008 at 7:31 pm

Margaret, that’s very peculiar as Google still sees underscores as noise and assumes an underscore phrase is one word.
Margaret // Nov 3, 2008 at 9:55 pm

David, i am constantly updating my site and adding new pages as the need arises. I have been using hyphens and will keep monitoring the results.
Thanks for your quote and congrats on your articles, to which, by the way, i came through a google search.