Guión y raya para SEO Redux

20 de octubre de 2008 · por David Bradley

Esto es una actualización importante a un poste que apareció el 12 de septiembre de 2007.

Se parece que Google todavía no tiene gusto de rayas, como el czar Cutts mate del Spam del G grande dicho en un poste en su blog:

Pueble el pensamiento que las rayas ahora son iguales que rociadas a Google, y no dije absolutamente eso en la charla. Dije que teníamos alguien el mirar de eso ahora. Tan no lo consideraría un reparto totalmente a este punto hecho. Pero observe que también dije si usted ya hecho su sitio con las rayas, él no estaba probablemente digno de intentar emigrar todos sus urls encima a las rociadas. Si usted es el comenzar fresco, las rociadas inmóviles de la selección.

Escribo una columna regular para un editor importante. El sistema utiliza un CMS fantástico (sistema de gerencia contento) pero una cosa sobre ella que me ha desinsectado siempre desde que era primer demostrado los recovecos es que la imagen y otros nombres de fichero tienen que tener rayas más bien que guiones. E.g. file_name.jpg no file-name.jpg. Por supuesto, utilizo siempre una etiqueta descriptiva con el file_name pero ése no ayuda en términos de SEO si el file_name sí mismo se rinde como sola entidad absurda en los ojos de Google, más bien que siendo separado en dos palabras significativas y por lo tanto un keyphrase útil - nombre del archivo - por el guión.

Cuál sería ideal sea si es mate eran decirnos que el algoritmo de Google ahora trate el _underscore_ como separador de palabra equivalente a - guión, pero desafortunadamente, se parece, él no. Esto significa que todos esos file_names serán considerados como nombres de fichero o el “archivo nombra” y no ganará más explícitamente la importancia de ese keyphrase, que todavía se pierde en Google. Ésta es malas noticias para el sitio de Sciencebase, que tiene muchos de las páginas de la herencia que utilizaron rayas en los nombres del HTML page.

Sin embargo, en esa misma charla, varias técnicas recomendadas mates de la optimización para los bloggers de Wordpress (que se aplican igualmente a cada Web site, a ser francos):

Él recomendó el usar de un plugin o corta que intercambia el nombre del título del blog con el nombre del título individual del poste, esto ha sido siempre el caso para Sciencetext.

Él dijo que cada uno debe utilizar la cualidad del “Alt” mientras que blogging y con las fotos. Esto es importante no sólo para SEO pero para los lectores visión-comprometidos.

Interesante, Google no cuida sobre el número de rayas verticales en un URL (blog/título/date/#), así que los bloggers no necesitan preocuparse de los permalinks y las secundario-carpetas a menos que se refieran a la graduación de Yahoo, Yahoo todavía cuidan al parecer sobre rayas verticales.

Another interesting point that emerged is that Google essentially ignores file extensions in a URL in terms of ranking (.php, .html, .htm, .asp, .aspx, .jsp are all seen as equivalent. But, don’t use .exe, that’s a special case and dangerous for SEO.

One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don’t they?

Just for the record, these tips were first (I believe) reported by Loren Baker here.

15 responses so far ↓

Emmanuel // Sep 14, 2007 at 8:04 am

Hi am a savvy SEO, but didn’t know about this multi authors requirement to get in Google news. Thanks for the tip!

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 14, 2007 at 11:04 am

Emmanuel, it’s something that has always been the case, but Matt Cutts recently highlighted the point and those various other SEO tips

db
Wayne Smallman // Sep 19, 2007 at 6:58 am

“One final point, if you are hoping to get your blog into Google News you must have multiple authors, but everyone knows that don?t they?”

This was explained to me (though indirectly) by a news agency that liked what I was tapping out, but didn’t like the fact that should I vanish or go mad, no one would be able to step in and carry the battle forward on my behalf…
David Bradley // Sep 19, 2007 at 7:13 am

Yes, I spoke with the Google press office about this some time ago, that’s definitely part of the reason. Of course, an unscrupulous webmaster or blogger could easily create, ahem, logins for co-writers, and then approach Google News with the requisite author list.

db
Emmanuel // Sep 19, 2007 at 8:04 am

Here is some addional information about how to get a site indexed by Google news:
http://www.seroundtable.com/archives/003934.html

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 19, 2007 at 8:40 am

Emmanuel, do you think it is worth the effort? My SciScoop.com site was listed in Google news for years, and while it built up quite a following over the years, traffic from Google News was not that high. Subject matter maybe? Timing? Reader perception? Who knows?

db
Emmanuel // Sep 19, 2007 at 8:58 am

I think it definitely matters in terms of linking - a lot of websites rely on Google news rss to display news on their site, and you get then links automatically to your site. It is worth checking first how many websites are actually displaying your news, and if the number is not significant, probably change the keywords you are targeting to get more site using your news.

A good test:
1) target a keyword phrase you are currently not ranking for in Google.
2) make sure you use these keywords in a few copies
3) start monitoring the amount of websites including your news
4) refine the keywords if the amount of websites listing your news is low, until you get an acceptable number of sites starting linking to you
5) check your ranking for your keywords
6) the ranking should improve => traffic as well
Emmanuel // Sep 19, 2007 at 9:36 am

If think it is a good tactic to be used for your links campaigns.

A lot of site are relying on Google news to display targeted new on their site, and you then get a direct link to your site.

But this has to go through a SEO process:
1) monitor the number of sites using your news, and tune the keywords in your copies to increase this number.
2) monitor the traffic you get to specific news, and see how more links to a targeted news increase traffic

Emmanuel
http://www.getbiz.co.uk
David Bradley // Sep 19, 2007 at 10:57 am

Okay. Thanks for the tips.

db
Mohit // Oct 19, 2008 at 11:44 pm

I agree with your article, but would you like to also provide some updated information as it’s been a year now.
Taylor Thompson // Oct 20, 2008 at 11:28 pm

Thanks for the information man I had no idea. Speaking of Matt Cutts, does everyone seriously know who that guy is? And shouldn’t he have a little bit higher of a page rank than 6? Just a thought. I would think so. Anyway, thanks for the info man. I’ll be back for more for sure!
David Bradley // Oct 21, 2008 at 7:37 am

Thanks for dropping by Taylor, glad you find the updated post useful. I think there may be others in the Sciencetext archive that could do with a refresh, so if you spot any do let me know.

As to Matt Cutts, he’s a Google employee, apparently, charged with eradicating spam from their index, I guess they don’t want to show favoritism by giving him a higher page rank, but yes, you’d think he’d be ranking higher than a PR6 given his prominence in the blogging about blogging and webmaster spheres.
Margaret Jean // Nov 3, 2008 at 6:43 pm

I have separately optimized different pages within my site for different keywords under a common global theme with quite good results. Different pages rank pretty well for those keywords.
I have noticed though that when i use hyphens in the page names instead of underscores results are not so good, and it takes longer for google to rank them for that keyword.
David Bradley // Nov 3, 2008 at 7:31 pm

Margaret, that’s very peculiar as Google still sees underscores as noise and assumes an underscore phrase is one word.
Margaret // Nov 3, 2008 at 9:55 pm

David, i am constantly updating my site and adding new pages as the need arises. I have been using hyphens and will keep monitoring the results.
Thanks for your quote and congrats on your articles, to which, by the way, i came through a google search.