One simple trick to boost Adsense earnings

Are you a blogger running the Google Adsense revenue generation program on your blog? Disappointed with the results? Well, there’s one thing you can do that is almost guaranteed to boost income significantly almost instantaneously.

Add an optimal ad unit in the most prominent and appealing place on your blog. So, you ask, what’s the optimal unit and where should I stick it?

Google and countless A-list bloggers will tell you it’s the 300×250 with a color scheme that matches that of your blog theme. Lots of people use it but don’t always put it in the best place on their site. The optimal position for this big box of ads is right below the title matter and above the main text of every post on your blog.

Here’s a short video showing you how to create that 300×250 ad

Now, I know what you’re thinking that’s going to look truly obtrusive and awful and really screw up your blog layout…well…maybe it does, but there is a caveat. First, position your 300×250 where I suggest and make sure you’ve set a channel to monitor performance. Now, you’re probably imagining that this is going to irritate your regular readers, your RSS subscribers, and visitors from social media sites, twitter, facebook, delicious, digg, etc etc. Well, it probably would to a degree. But, here’s the twist, use a little bit of scripting (or a WordPress plugin) to check where your readers are coming from and switch off the AdSense just for those visitors and leave it running for everyone who comes to your blog via a search engine.

The advantages of doing this are twofold: First, you’re no longer annoying your social media visitors who are probably ad blind anyway and never click ads. Second, your click through rate will go up partly because you’ve optimised the position of your 300×250 optimised ad block and partly because you’re no longer advertising to the ad blind and when your CTR goes above a certain threshold the price paid for ads on your site goes up. That means that ultimately your page eCPM goes up.

You can even tell your readers that you’re running AdSense in this way and encourage them to bookmark your site, subscribe to the RSS or whatever so that they avoid the ads in future if they arrived via a search engine first time round.

Give it a try, I cannot go into financial details, obviously, but I’ve seen a decent rise in revenues since I optimized and implemented this system on a couple of blogs.