Make the Most of LinkedIn
June 26th, 2007 · by David Bradley
Web Worker Daily recently ran an interesting story on how to use LinkedIn productively, but they didn’t spell out some of the search engine optimization (SEO) essentials to making a name for yourself on this business networking site.
Here are a few tips
- First, get an account - you can’t optimize your LinkedIn page if you haven’t got one
- Make a name for yourself - Literally, choose a neat single keyword, but pertinent
number for your LinkedIn profile “subfolder” - Don’t forget the details - Add all the relevant details about you and your business including personal interests and weblinks to the appropriate sections of your profile
- Go public - make sure all those sections are in your public profile too
- Link up - get all your friends and contacts to link up with you
- Referrals - ask good former bosses, clients, and workmates to write you a recommendation
- Spread it about - tell everyone, use it in your email .sig, and get good backlinks on related sites.
That should be enough to get you a foot in the door. Once you’ve done all that, you can go back to the Web Worker Daily article and start taking their advice too. Drop me a line, if you know me and you want to link up, or leave a comment here.
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5 responses so far ↓
Good tips! Especially the first one.
When I last visited Silicon Valley in April, I had several people ask me if I was on LinkedIn. Guess people do use it?!
Yep, it’s not quite paying the bills yet, but then I’ve only recently optimized my own account and it will take time to kick in.
db
I’ve been on LinkedIn for some time, and I don’t know if it’s done anything for me.
It’s as well to be listed there, but I’ve had far more success from Ecademy.com, which has much more going for it.
Oops! There I go, comparing the two, which I’ve scolded people for doing in the past.
They’re not the same; the latter is a huge social business platform, while the former is an on-line CV with email…
You could be right, maybe I should do a comparative review next time.
Ted // Jun 28, 2007 at 9:18 am
Premium membership costs on ecademy though, so I wouldn’t be sure how long I’d stick around. I already had a bunch of people connect to me, but no one particularly interesting.
One was a 30-something personal trainer, another a self-professed business guru, and someone else claims to be a 22 year old with little experience but willing to learn. None of them in my business area.
ted
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