Are you sitting comfortably? Then I’ll begin.

Once upon a time, there was a world wide web full of clutter. Widgets and popups abounded. Then, along came Readability, who like a Fairy Godmother turning mice into footmen and pumpkins, not into pie, but into a beautiful coach, turns any web page into a clean view for reading now or later on your computer, smartphone, or tablet. With adjustable fonts, print function, and a send-to-kindle button. Share buttons are the foot of the article rendered by Readability as is, ironically, their sign-up form.

A boon for readers, but the bane of advertisers. And, they all lived happily ever after, except for the people who depend on those widgets, pop-ups and ads to help them sustain their sites and bring you great, regular content at no charge…

Spot the difference:

Readability