為成功創新，像Google和雅虎!

如果Google買雅虎! 那是被問的問題 斯蒂芬Wellman在信息星期 在2007年7月。 它一定不是一個牽強附會的想法。 與他們的根在學術起動二家公司有共同興趣。 最近分析對怎樣二家公司也創新點到事實他們比幾化妝相似性和那在他們的成功中心一種相似的方法對與組裝的其餘使用的那極大不同的創新分享更多。

傳統上，技術革新和企業創新看了，同一枚硬幣，您的雙方也許認為，或許或者他們比一個唯一處理器可能達到是如同對一個雙重核心處理器，相等地供給動力和更加高效率地運作平行的兩個往一個唯一末端。 的確，這個概念在學習怎麼創新發生，并且成為了一個關鍵題材它帶領的地方。 如果他們然後不是雙重核心，他們創新被採取動手術在一個四筆生命週期，親切的創新燃燒引擎。

現在，管理學校的砰Lan在阿拉斯加費爾班克斯和同事Gregory Hutcheson， Yavor Markov和Nathaniel Runyan大學審查了怎麼創新的不同的類型由二領先世界的技術公司集成： 雅虎! 并且Google。 他們發現公司不接受雙重核心和四筆方法對創新。 反而， Google和雅虎! 它似乎操作一個三倍核心系統，以橫跨一步許多缺點的所有好處的雙重和四筆。

研究小組通過超過2000年可利用的文件公開地拖網了，包括專利、公司報告、新聞發布和搜索引擎監視報告。 他們分析這信息為了兩家公司能揭露他們的相對創新努力在他們的整個發展歷史。 分析被執行了以搜索引擎和網上目錄產業為背景。 要投入其中每一在上下文， Google由許多觀察員認為首要的搜索引擎以一個浩大的索引。 Google的一般較不熟悉的目錄通常是只認為作為它的操作的較小部分。 在對比，雅虎! 湧現，站點網的第一個大目錄和在改為將被認為搜索引擎的公開悟性中只在最近採取了斜向一邊的轉移。

From this analysis, the team has demonstrated that, despite, their many differences, there is a singly common factor that contributes to the unique successes of these two giant net companies. They both “actively pursue the synergy of product innovation, process innovation, and business innovation,” an approach that Lan and his team label the “innovation tripartite”.

Moreover, Lan suggests that recognizing how such companies weave together these threads of innovation, could give other companies and entrepreneurs useful insights into how to improve their own methods for coming up with new products and service ideas. The analysis also overturns the staid concepts used to describe innovation in a more traditional setting, such as the dual-core approach and the so-called four-stage innovation life cycle.

As to differences between the innovation strategies of Google and Yahoo! the researchers found that although both companies actively pursue this tripartite approach at various levels in each company, Google shows a more balanced tripartite structure, with each thread contributing more evenly to the overall end result.

According to the Yahoo Innovation blog (ironically hosted on Google’s Blogspot), Yahoo! is one of the top 20 Innovators comprising the The Innovation Index, and is leading the top 20 Innovators in stock performance gain in 2007. Of course, Google is also in the same innovation index. Other studies have looked at whether or not Yahoo! can ever catch Google and based their conclusions on a comparison of innovation, showing how different are the two camps. This new study from Lan and colleagues perhaps suggests that there are greater similarities than there are differences, which could hint at future outcomes regarding ongoing successes, failures, and buyouts.

Of course, there are some serious differences between the results of all this supposed innovation at Y! and G and as a footnote to this post, I ought to mention Amit Agarwal’s recent post on the five things that Yahoo search but not Google can do. Among them, composing emails from the search box, specifying keyword order in a search, retrieving song lyrics directly, search within sites using a keyword like !wiki, !flickr, or !ebay (like shortcuts in Firefox, admittedly, but requiring no set up), and use the undocumented linkdomain feature, e.g. find how many outbounds to one site there are from another like this: linkdomain:cnn.com site:wikipedia.org

The research team published details of their results in the International Journal of Technology Marketing, 2007, 2, 295-315