为成功创新，象Google和雅虎!

如果Google买雅虎! 那是被问的问题 斯蒂芬Wellman在信息星期 在2007年7月。 它一定不是一个牵强附会的想法。 与他们的根在学术起动二家公司有共同兴趣。 最近分析对怎样二家公司也创新点到事实他们比几化妆相似性和那在他们的成功中心一种相似的方法对与组装的其余使用的那极大不同的创新分享更多。

传统上，技术革新和企业创新看了，同一枚硬币，您的双方也许认为，或许或者他们比一个唯一处理器可能达到是如同对一个双重核心处理器，相等地供给动力和更加高效率地运作平行的两个往一个唯一末端。 的确，这个概念在学习怎么创新发生，并且成为了一个关键题材它带领的地方。 如果他们然后不是双重核心，他们创新被采取动手术在一个四笔生命周期，亲切的创新燃烧引擎。

现在，管理学校的砰Lan在阿拉斯加费尔班克斯和同事Gregory Hutcheson， Yavor Markov和Nathaniel Runyan大学审查了怎么创新的不同的类型由二领先世界的技术公司集成： 雅虎! 并且Google。 他们发现公司不接受双重核心和四笔方法对创新。 反而， Google和雅虎! 它似乎操作一个三倍核心系统，以横跨一步许多缺点的所有好处的双重和四笔。

研究小组通过超过2000年可利用的文件公开地拖网了，包括专利、公司报告、新闻发布和搜索引擎监视报告。 他们分析这信息为了两家公司能揭露他们的相对创新努力在他们的整个发展历史。 分析被执行了以搜索引擎和网上目录产业为背景。 要投入其中每一在上下文， Google由许多观察员认为首要的搜索引擎以一个浩大的索引。 Google的一般较不熟悉的目录通常是只认为作为它的操作的较小部分。 在对比，雅虎! 涌现，站点网的第一个大目录和在改为将被认为搜索引擎的公开悟性中只在最近采取了斜向一边的转移。

From this analysis, the team has demonstrated that, despite, their many differences, there is a singly common factor that contributes to the unique successes of these two giant net companies. They both “actively pursue the synergy of product innovation, process innovation, and business innovation,” an approach that Lan and his team label the “innovation tripartite”.

Moreover, Lan suggests that recognizing how such companies weave together these threads of innovation, could give other companies and entrepreneurs useful insights into how to improve their own methods for coming up with new products and service ideas. The analysis also overturns the staid concepts used to describe innovation in a more traditional setting, such as the dual-core approach and the so-called four-stage innovation life cycle.

As to differences between the innovation strategies of Google and Yahoo! the researchers found that although both companies actively pursue this tripartite approach at various levels in each company, Google shows a more balanced tripartite structure, with each thread contributing more evenly to the overall end result.

According to the Yahoo Innovation blog (ironically hosted on Google’s Blogspot), Yahoo! is one of the top 20 Innovators comprising the The Innovation Index, and is leading the top 20 Innovators in stock performance gain in 2007. Of course, Google is also in the same innovation index. Other studies have looked at whether or not Yahoo! can ever catch Google and based their conclusions on a comparison of innovation, showing how different are the two camps. This new study from Lan and colleagues perhaps suggests that there are greater similarities than there are differences, which could hint at future outcomes regarding ongoing successes, failures, and buyouts.

Of course, there are some serious differences between the results of all this supposed innovation at Y! and G and as a footnote to this post, I ought to mention Amit Agarwal’s recent post on the five things that Yahoo search but not Google can do. Among them, composing emails from the search box, specifying keyword order in a search, retrieving song lyrics directly, search within sites using a keyword like !wiki, !flickr, or !ebay (like shortcuts in Firefox, admittedly, but requiring no set up), and use the undocumented linkdomain feature, e.g. find how many outbounds to one site there are from another like this: linkdomain:cnn.com site:wikipedia.org

The research team published details of their results in the International Journal of Technology Marketing, 2007, 2, 295-315