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Google Site Links Google网站的链接

January 15th, 2008 · by David Bradley 2008年1月15日,大卫布拉德利

Google网站的链接

Do you have a website or blog?你是否有网站或博客? Do you use Google’s Webmaster Tools?你可以使用Google的网站管理员工具? If not, why not?若否,原因为何? It’s one of the greatest tools available for free to help you improve the search engine optimization (SEO) aspects of your site.它的其中一个最大的工具,供免费帮助您改善搜索引擎优化( SEO )方面,您的网站。

With Google Webmaster Tools you can grab lists of top keywords and phrases that bring readers to your site, analyze subscribers who use Google Reader to load your RSS newsfeed, and get the lowdown on which sites are linking to which pages.与Google网站管理员工具,您可以攫取的名单顶部的关键字和词组,使读者对您的网站,分析用户谁使用Google阅读器载入您的RSS新闻,并得到的感觉。哪些网站链接到哪个网页。

One of the newer tools available, is SiteLinks.其中一个较新的可用的工具,是网站连结。 You may have seen Google Site Links associated with some of the bigger sites in the SERPs (Search Engine Results Pages).您可能已经看到Google网站的链接相关的一些较大的网站,在serps (搜索引擎结果页) 。

Not all sites are selected to have SiteLinks show up, but think of the advantages of those being on show for your site.不是所有网站都选择了有网站连结显示出来,但想到的优势,那些正在就显示为您的网站。 There are few things you can do to persuade Google to display Site Links, Creating static pages with simple names - About, FAQ, Search, Comments, Directory, Our Stuff, Blue Widgets (that kind of thing) and a site-wide footer-type navigation bar that links directly to those is thought to help.有几件事你可以做说服Google显示的站点链接,创建静态网页,与简单的名称-约,常见问题解答,搜索,评论,目录,我们的东西,蓝色的小装置(这种事)和网站广泛的注脚-类型导航栏链接直接向那些被认为是帮助。

Of the various sites I run, a handful have SiteLinks pending in Google Webmaster Tools.对各网站的运行,极少数人有网站连结之前,在Google网站管理员工具。 I can see the pages, Google will one day display as links below my SERPs entry, although it is yet to be enabled.我可以看到的页面, Google将一天显示为下面的链接,我serps入境,虽然这是尚未启用。 On the same page, I can block any particular page I don’t think Google should display as a SiteLink.在同一页上,我可以阻止任何特定网页,我不认为Google应该表现出作为一个sitelink 。 There’sa feedback box when you submit the block in which you can explain why a particular page should be removed.有反馈框时,您提交座,您可以在其中解释为什么某一特定网页,应予删除。 Whether or not Google takes any notice is a different matter.是否或不是Google采取任何通知,是另一回事。

Google网站的链接

It occurred to me while writing this post, that logging into your Google Webmaster Tools account, and editing the SiteLinks (if they’re showing) might somehow flag up your site to the Google algorithm.它发生在我,而写这本后,即登录到您的Google网站管理员工具帐户,和编辑的网站链接(如果他们显示)可能会在某种程度上国旗您的网站给Google算法。 Now, that I’ve edited the SiteLinks for Sciencebase’s entry, I’m watching the SERPs carefully to see whether they suddenly appear.现在,我所编辑的网站链接,为sciencebase的进入,我看serps仔细看看他们是否突然出现。 I’m not going to adjust the SiteLinks showing for Sig Figes just yet.我不打算调整网站链接显示为SIG的figes刚才还。 I’ll let you know what, if anything, happens to those sites.我将让你知道什么,如果有什么,发生于那些网站。

sciencebase网站连结 UPDATE: Well, Sciencebase and two of my other sites which had showed SiteLinks in GWMTs are now showing the live sitelinks when you search for them by name.更新:好, sciencebase和我的两位其他网站上已显示的网站链接在gwmts现正显示活的网站连结当您搜寻他们的名字。 What that means to people who aren’t searching for those sites by name, I don’t know.什么意思的人谁是不是搜索这些网站的名称,我不知道。 Probably not a lot as they won’t see them.大概不会很多,因为他们将不会看到他们。 But, it all happened within about a month of making some minor navigational changes to the site and first seeing SiteLinks in GWMT.但是,这一切发生在大约一个月内作出一些细微的变化,航行到现场和第一看到的网站链接在gwmt 。 Click the image to see the full-size screen grab from the SERPs today (Feb 20, 2008).点击图片可看到完整大小的屏幕抓斗从serps今日( 2008年2月20日) 。

5 responses so far ↓五月的反应,到目前为止↓

  • Wayne Smallman 韦恩smallman // / / Jan 15, 2008 at 9:18 pm 2008年1月15日在下午9点18分

    I’ve been studying Sitelinks for some time, and there’sa whole boat load of criteria that can and will influence their allocation to your ‘blog or website.我一直在学习网站链接了一段时间,并有全船负荷的标准可以,也一定会影响他们分配给您的博客或网站。

    Probably the most obvious is any search phrase which land you at the top, like: “Science Text”, as an example.大概是最明显的是任何搜索词组,其中土地,你在最上方,如: “科学文本” ,作为一个例子。

    But there’sa stranger side to this — if someone had the mind to constantly link to a specific web page of yours with the anchor text: “Loser!”, and you got enough traffic from that, that might just translate into a Sitelink.但有一个陌生的一面,这â € : “如果当时有人头脑,不断链接到一个特定网页你与锚文本: ”输家“ ! ,和你有足够的交通从,即可能只是转化为sitelink 。

    That’s an extreme example, and Google’s anti-Googlebomb algorithms might just do away with such things, but I have seen some oddities before now…这是一个极端的例子,以及Google的反googlebomb算法可能只是摆脱这些事情,但我看到了一些宠物频道之前,现在…

    Wayne Smallman’s last blog post.. 韦恩smallman的最后的博客帖子.. UTalkMarketing - Social media will “make or break brands†[del.icio.us] utalkmarketing -社会媒体将â € œ make或打破b rands†[ d el.icio.us]

  • CatherineL catherinel // / / Jan 15, 2008 at 11:30 pm 2008年1月15日在下午11时30分

    They’re bringing out so many new tools it’s tough to keep up.他们带出这么多的新工具,它的强硬跟上。 I’ll check out site link.我会看看网站的链接。 Thanks.谢谢。

    CatherineL’s last blog post.. catherinel的最后的博客帖子.. Businesses, Bloggers And Why It’s Just Plain Stupid To Bash The Competition 企业,博客和为什么itâ € ™ s只是平原愚蠢到在bash竞争

  • David Bradley 大卫布拉德利 // / / Jan 16, 2008 at 7:45 am 2008年1月16日在上午07时45分

    What we need to do to get a better handle on all of Google’s foibles is for one of to get a job at Google working on its inner secrets…我们需要做的就是希望能更好地处理对Google的所有foibles是其中一个找到工作,在Google的工作就其党内机密…

    …seriously though, SiteLinks are a bistable state, they either show up in the SERPs or they don’t. …认真,虽然,网站链接是一个双稳态状态,他们要么显示,在serps或他们不。 Obviously, if someone cannot see them in WMTools for their site then there is nothing to show up, but I suspect it could flip at any time and without knowing the key factor(s) there is no way of knowing if and when that might happen.很明显,如果有人不能看到他们在wmtools为他们的网站上,然后是没有任何显示出来,但我怀疑它可以倒装在任何时候和不知道的关键因素( )是没有办法知道是否以及何时可能发生的。

    As to the Googlebombing aspect of this.作为向googlebombing方面。 Webmaster’s do have the “block” device for specific SiteLinks.网站管理员的有“区块”的装置为特定的网站连结。 I’d strongly recommend that all webmasters and bloggers keep an eye on this section of their WMT accounts and block anythins spurious as soon as it appears, just in case Google makes that bistable flip tomorrow.我要强烈建议所有的网站管理员和博客留意对这一节他们村的帐户,并封锁anythins杂散尽快看来,只是在情况下, Google ,作出双稳态翻转的明天。

    db分贝

  • David Bradley 大卫布拉德利 // / / Jan 16, 2008 at 7:54 am 2008年1月16日在上午07时54分

    CatherineL, as I just said, this Tool is definitely worth keeping an eye on. catherinel ,正如我刚才所说,此工具是绝对值得关注。 You can spend too long worrying about keywords and inbounds, but knowing that Google has pending SiteLinks for your site will give you a nice warm feeling, especially when they eventually show up in the SERPs.你可以花太长,担心的关键字和范围内,但知道的是, Google已经等候的网站连结,为您的网站将有给你一个好温暖的感觉,尤其是当他们最终显示,在serps 。

    db分贝

  • David Bradley 大卫布拉德利 // / / Feb 25, 2008 at 10:14 am 2008年2月25日在上午10时14分

    Sitelinks are now showing for my sites on all data centers.网站连结,现在显示为我的网站上所有的数据中心。 I’ll let you know whether that actually has any impact on traffic later.我将让你知道这是否实际上有任何对交通的影响。

    db分贝

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