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Google Flipper
June 19th, 2009 · by David Bradley >> Leave a comment
No, not dolphins, not pinball wizards either. Google Flipper is a labs project by search engine giant that will let you flip its news section to display your search results in a magazine layout format on your screen instead of the usual linear stream of headlines and ledes. It’s getting discussed heavily on Twitter right now, although the news broke on TechCrunch, then next web and subsequently Techdigest, and others.
Is this yet another attempt by Google to destabilize Microsoft’s so-called “decision engine” Bing and Wolfram Alpha’s information calculator? Bing is fast grabbing market share from the big G. Apparently, a single percent of market share in search is worth a $1 billion, so every % gained by MS is a significant loss to Google. The announcement of Google Wave probably rebutted some of Microsoft’s efforts and even Opera with the recently announced Opera Unite server within a browser system seems part of the move towards an advanced form of the web.
However, don’t go flipping when you discover you cannot login to the Google News Flipper just yet, it’s still under lock and key ad accessible only internally for the privileged few in the Googleplex. Any day now.
