得到文字,得到读者
2008年7月9日 · 由大卫布雷得里
想要更多 newsfeed 读者为您的blog ? 当然,您! 大家尽管, Feedburner神话 并且宣布从Copyblogger那 feedcounts是伪造的.
如此怎么您是否得到更多饲料订户?
blog威廉Gunn的朋友告诉我们基本: “如果您的欲望是增加饲料订户的数量,您需要得到对使用饲料读者的人的更加巨大的暴露。 我不会期待您将有不知道的许多人什么饲料是开始使用一在您的请求。 我认为几乎少许提供订阅按钮所有主要媒介使用的方法以“什么是这?” 与一个解释连接例如连接的文章提供的那在 SixApart 解释什么订阅意味是最佳的方法和您不需要提及RSS或原子或者其中任一个部下的技术。 由电子邮件订阅是另一个好选择”。
麦克Keliher blogs UnJournalism 回声前种情绪: “提供您的读者一个方式订阅对您的RSS饲料通过电子邮件而不是饲料读者”,他说, “许多服务能为自由成功此,通常。 我为我的RSS饲料使用FeedBurner,并且这种功能(RSS通过电子邮件)被建立正确的in。 它是无价的”。
同时, Deepak Singh业务发展经理在亚马孙网服务,不是肯定的他遭受饲料计数妒嫉。 “对我,最后n00b RSS读者是 iGoogle 并且 我的雅虎”,他说, “那里,人们得到饲料,无需真正知道它是饲料。 同样为聪明的书签在Firefox和徒步旅行队去。 如此,或许您想要做google小配件或者有增加到我的雅虎或增加到加饲料的牌子一点击或二点击事理的Google按钮。 您可能也尝试企业联合组织化服务象BlogBurst。 为一般观众,它提供某一伸手可及的距离”。 贾森HullotSpeedie顾问所有者,也建议递交 blog目录 自然。
克里斯托弗Masiello说社会媒介是一条大道bloggers希望促进他们的feedcount应该探索。 “尝试使用一些社会按书签的站点促进您的读者”,他说, “如果更多人看它,部分的他们也许订阅和因而促进您的捐款。 尝试 StumbleUpon, DiggMixx, Del.icio.us和几其他和您的读者和捐款应该上升”。
雪利酒Dedman 使用为一个通常被更新的站点运作的一种相对地常规方法: “我在我的RSS之上补充说由将通过报名参加,访客得到电子邮件戒备某事每次增加到名单的电子邮件箱子。 Then I make a blog post every time I update the list.”
Technology consultant Ted Wallingford, of BTStrategy suggests that multimedia is the way forward. “For one of my clients, a newspaper publisher, we creates a simple 5-minute video showing folks how to add the feed to a cell phone and to Outlook, etc., and kind of go over the “hidden” features of the site that would yield more mindshare and traffic for the publisher if people took advantage of the them.”
Dawud Miracle suggests an incentive approach to growing your feedcount. “You likely understand who your readers are, what they need and why they’re reading your blog,” he says, “So now, create a short ebook or some other eproduct that adds a specific value to your reader’s lives or solves a specific problem they’re facing. And only deliver the product to people who sign up for your feed. Some will signup and then unsubscribe but you’ve put something of value in their hands that can/will lead them back to your blog. One last thing, give them permission to share the incentive product.” Interestingly, I tried this feed reader easter eggs approach previously and saw some good gains at the time.
But, I’ll leave the final word to Peter Herndon, Programmer Analyst, at the Memorial Sloan-Kettering Cancer Center in NYC, who told me he’s coming at newsfeed count from a purist perspective. “I’d say you shouldn’t promote your newsfeed. People read your (or any) blog because the content is interesting and compelling. If you write useless drivel, you won’t have an audience. Conversely, if you write good content, you will have an audience. Promoting your newsfeed is more-or-less irrelevant in the face of that overarching concern.” He points out that the site’s newsfeed is nothing more than a content delivery vehicle. “As such, make sure that you have a meta link to your feed in the head of each page, so that browser auto-discovery works, and make sure that you have a paragraph or two somewhere on your site mentioning the various feeds you host, and leave it at that.”
Herndon stresses that actually promoting newsfeeds is a waste of time. “Promoting your own personal brand is much more important,” he says, “Making sure that folks in your field recognize you (and your blog) as a source of expert information is a better strategy than promoting any particular method of content delivery. The way to do that is to write frequently and cogently about your field, both on your own blog and in comments on the blogs of others, and to make sure that the system in place for finding you (i.e., Google) is aware of how you want to project yourself.”
In the meantime, anyone with ideas on how to boost newsfeed readers might like to add their tips here or alternatively enter the building RSS group writing contest here.



4 responses so far ↓
Ari Herzog // Jul 10, 2008 at 5:33 am
These are all good points. I look to so-called A-list bloggers to gauge how they point people to RSS/Email subscription links.
You may know of some of these folks, but see Chris Garrett, Darren Rowse, Trent Hamm, and Frugal Dad, for starters.
On a side note, how come I have to fill in my name, etc every time I leave a comment on your blog? Is there a shortcut?
Ari Herzogs last blog post..Embrace Change or Become Irrelevant
David Bradley // Jul 10, 2008 at 8:01 am
Yeah, I know those guys…but thanks for including links, they’ll be useful to others, I’m sure.
Regarding the comment form. I don’t know any blogs on which I comment where I don’t have to re-enter that data. How could it be any different without someone registering as a user, it’s the same on Blogspot if someone doesn’t have a google blogging profile?
I don’t know any shortcuts, but a browser automatic field filler is what I use to save a few seconds. But, if you have an alternative solution, I’d like to know about it.
Jacob from Group Writing Projects // Jul 11, 2008 at 12:31 am
Hey David, you should enter these tips in my Building RSS Group Writing Project:
http://groupwritingprojects.com/blog/building-rss-group-writing-project/
All you would need to qualify for over $350 in prizes - including consults with Liz Strauss and David Airey - is to link your above article to the announcement post at the above link. Although additional tips before Sunday night’s deadline would increase your chances of winning even more.
Jacob from Group Writing Projectss last blog post..What I Learned From Transportation Group Writing Project
Kevin Constantine Codamon // Jul 11, 2008 at 10:28 am
First, I’d make sure that I has content that people want to read to be entertained, to be informed, or a mix of both. Second, I’d make sure that the process is as n00b friendly as possibly with minimum barriers to entry. Third, use some good marketing concepts on how to present the RSS signup area. Make it big and visible with attractive catchphrases. Fourth, Promote, Promote, Promote. Make your feed availabe to feed syndication apps available online. Good Visibility on your site and on other sites increases your chances that someone will notice your RSS signup form.
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