One would have to hope that the use of the phrase “13.063% mintier” in relation to Lifesaver mints, known as Polo mints in the UK, is ironic. Or maybe they really did find a measure of mintiness that that they could determine to five significant figures…who knows? But to be on the right side of [...]
Entries from July 2004
Ironic Lifesaver Marketing
July 30th, 2004 · Comments Off
Tags: Significant Figures

"Deceived Wisdom: Why What You Thought Was Right Is Wrong" from David Bradley. Available now on 

